Data Sharing for Contestability in Data-Driven Digital Markets: An Analysis
##plugins.themes.academic_pro.article.main##
Abstract
This research paper explores the unique features of data-driven digital markets and investigates the feasibility of implementing a mandatory data-sharing regime for dominant entities. The context of the study arises from the recognition that competition in digital markets operates differently from traditional markets, prompting global efforts to regulate these markets and promote competition and consumer welfare. This paper employs a policy analysis methodology, examining expert reports on data-sharing strategies from the UK and the EU. Additionally, it analyses recent amendments to the Competition Act, 2002, and relevant reports and discussions within India’s antitrust regulation framework. The paper identifies that data enables competition within these markets and recommends a mandatory data-sharing regime that optimises competing considerations, such as fairness to incumbents and maximising data efficiencies. Such a data-sharing regime would ensure that entrants in the digital market are not disadvantaged and can leverage their innovation to pose a genuine competitive threat. The paper also explores alternative approaches to promoting competition, concluding that data sharing is the most efficient solution.
##plugins.themes.academic_pro.article.details##
References
- Acemoglu, D., Makhdoumi, A., Malekian, A., & Ozdaglar, A. (2019). Too much data: Prices and inefficiencies in data markets. Working Paper No. 26296. National Bureau of Economic Research. https://doi. org/10.3386/w26296
- Armstrong, M. (2006). Competition in two-sided markets. The RAND Journal of Economics, 37(3), 668–691. https://doi.org/10.1111/j.1756-2171.2006. tb00037.x
- Asay, M. (2010). Tim O’Reilly: ‘Whole web’ is the OS of the future. CNET. https://www.cnet.com/culture/tim-oreilly-whole-web-is-the-os-ofthe- future/
- Baumol, W. J. (1982). Contestable markets: An uprising in the theory of industry structure. The American Economic Review, 72(1), 1–15.
- Caffarra, C., Crawford, G., & Valletti, T. (2020). ‘How tech rolls’: Potential competition and ‘reverse’ killer acquisitions. https://cepr.org/voxeu/ blogs-and-reviews/how-tech-rolls-potential-competition-andreverse- killer-acquisitions
- Calligaris, S., Criscuolo, C., & Marcolin, L. (2018). Mark-ups in the digital era. OECD. https://doi.org/10.1787/4efe2d25-en
- Calvano, E., & Polo, M. (2021). Market power, competition and innovation in digital markets: A survey. Information Economics and Policy, 54. https://doi.org/10.1016/j.infoecopol.2020.100853
- De Montjoye, Y.-A., Radaelli, L., Singh, V. K., & Pentland, A. (2015). Unique in the shopping mall: On the reidentifiability of credit card metadata. Science, 347(6221), 536–539. https://doi.org/10.1126/science.1256297
- Digital News Publishers Association V. Alphabet Inc. And Others, Case No. 41/2021 (Competition Commission of India). https://www.cci. gov.in/antitrust/orders/details/11/0
- Ducci, F. (2020). Natural monopolies in digital platform markets. Cambridge University Press. https://doi.org/10.1017/9781108867528
- Feasey, R., & Streel, A. de. (2020). Data sharing for digital markets contestability: Towards a governance framework. CERRE. https://cerre.eu/ publications/data-sharing-digital-markets-competition-governance/ https://doi.org/10.2139/ssrn.3855489
- Forbes. (2022). The Global 2000. https://www.forbes.com/lists/ global2000/?sh=4aed00155ac0
- Furman, J., Coyle, D., Fletcher, A., McAuley, D., & Marsden, P. (2019). Unlocking digital competition, report of the Digital Competition Expert Panel. Gov.uk. https://www.gov.uk/government/publications/unlockingdigital- competition-report-of-the-digital-competition-expert-panel
- Heim, M., & Nikolic, I. (2019). A FRAND regime for dominant digital platforms. SSRN Scholarly Paper No. 3326186. Social Science Research Network. https://doi.org/10.2139/ssrn.3326186
- IANS. (2020). Over 50 crore Indians now use smartphones, 77% on Internet. The Hindu. https://www.thehindu.com/sci-tech/technology/gadgets/ over-50-crore-indians-now-use-smartphones-77-on-internet/ article30691614.ece
- Krämer, J., & Schnurr, D. (2021). Big data and digital markets contestability: Theory of harm and data access remedies. Journal of Competition Law & Economics. https://doi.org/10.1093/joclec/nhab015
- Krämer, J., Schnurr, D., & Micova, S. B. (2020). The role of data for digital markets contestability: Case studies and data access remedies. CERRE. https://cerre.eu/publications/data-digital-markets-contestabilitycase- studies-and-data-access-remedies/ https://doi.org/10.2139/ssrn.3789510
- L’autorité De La Concurrence [French Competition Authority]. (2018). Portant sur l’exploitation des données dans le secteur de la publicité sur internet. https://www.autoritedelaconcurrence.fr/fr/avis/portant-sur-lexploitation-des-donnees-dans-le-secteur-de-la-publicite- sur-internet
- MakeMyTrip, Goibibo, OYO fined Rs 392 crore by CCI for unfair business practices. (2022). The Economic Times. https://economictimes.indiatimes. com/industry/services/travel/makemytrip-goibibo-oyo-fined-rs- 392-crore-by-cci-for-unfair-business-practices/articleshow/94970021. cms
- Martens, B., de Streel, A., Graef, I., Tombal, T., & Duch-Brown, N. (2020). Business-to-business data sharing: An economic and legal analysis. European Commission. https://joint-research-centre.ec.europa.eu/ publications/business-business-data-sharing-economic-and-legalanalysis_ en
- Montjoye, Y.-A. de, Schweitzer, H., & Crémer, J. (2019). Competition policy for the digital era. European Commission. https://data.europa.eu/ doi/10.2763/407537
- Nonnecke, B., & Carlton, C. (2022). EU and US legislation seek to open up digital platform data. Science, 375(6581), 610–612. https://doi. org/10.1126/science.abl8537
- Online platforms and digital advertising market study. (2019). Gov.uk. https:// www.gov.uk/cma-cases/online-platforms-and-digital-advertisingmarket- study
- Parker, G., Petropoulos, G., & Van Alstyne, M. W. (2020). Digital platforms and antitrust. SSRN Scholarly Paper No. 3608397. Social Science Research Network. https://doi.org/10.2139/ssrn.3608397
- Posner, E. A., Weyl, G., & Naidu, S. (2018). Antitrust remedies for labor market power. Harvard Law Review. https://harvardlawreview. org/2018/12/antitrust-remedies-for-labor-market-power/
- Proposal for a regulation on contestable and fair markets in the digital sector (Digital Markets Act). (2020). EUR-Lex. https://eur-lex.europa.eu/ legal-content/en/TXT/?uri=COM%3A2020%3A842%3AFIN
- Prüfer, J., & Graef, I. (2021). Governance of data sharing: A law & economics proposal. SSRN Scholarly Paper No. 3774912. Social Science Research Network. https://doi.org/10.2139/ssrn.3774912
- Prüfer, J., & Schottmüller, C. (2021). Competing with big data. The Journal of Industrial Economics, 69(4). https://doi.org/10.1111/joie.12259
- Scherer, F. M. (2007). Technological innovation and monopolization. SSRN Scholarly Paper No. 1019023. Social Science Research Network. https://doi.org/10.2139/ssrn.1019023
- Shri Piyush Goyal chaired Open Network for Digital Commerce (ONDC). (2021). PIB. https://pib.gov.in/pib.gov.in/Pressreleaseshare. aspx?PRID=1745611
- Standing Committee on Finance. (2022). Anti-competitive practices by big tech companies. https://loksabhadocs.nic.in/lsscommittee/Finance/17_ Finance_53.pdf
- United States v. Dentsply International, Inc, 399 F.3d 181 (3d Cir.2005).
- Zingales, L., & Lancieri, F. M. (2019). Stigler Committee on Digital Platforms: Final report. https://www.chicagobooth.edu/-/media/research/stigler/ pdfs/digital-platforms---committee-report---stigler-center.pdf